Maricela Yniestra Rivera is from Zitacuaro, Michoacan, Mexico. She has 2 children. She needs a loan of $350 to Buy Supplies such as Soda, Juice, Cookies, etc.
Maricela Yniestra Rivera is from Zitacuaro, Michoacan, Mexico. She has 2 children. She needs a loan of $350 to Buy Supplies such as Soda, Juice, Cookies, etc.
Maricela Yniestra Rivera is married and is the mother of two children. She was born and raised in the nice mountain city of Zitacuaro, Michoacán. Maricela sells a little bit of everything and is a business woman.
She is asking for your support with this loan because she would like to buy more merchandise to better supply her small table of wares. With this loan she will buy more juice, soda, cookies, potato chips, etc. Maricela has been working selling snacks in the street for a long time. This is because as a young girl she and her siblings had to go to school during the day and help her father sell items in the afternoons since their family needed the extra income to survive.
With this loan, Maricela says that she will be able to increase her business and be able to go out selling in the different communities which surround Zitacuaro. She is going to do this by herself since her father is now sick and is unable to assist her with her sales.
Maricela’s goal for the future is to have a bigger business. She would love to be able to have her own shop and be able to hire employees. If she is able to do this, she would like to hire her sister to work for her so that she could offer her extra financial support.
Maricela thanks you for your help.
Retail is a quick and scalable way to begin earning a profit. Many entrepreneurs entrepreneur begin with stalls at markets or even at home and need a loan to expand or increase their inventory. Others may be ready to open a small store. Goods purchased from loan funds range from clothing, grocery or sundry items to jewelry, candy, perfume or health and beauty supplies. Loans in the commerce sector account for around 33% of our loans.
Maricela Yniestra Rivera is from Zitacuaro, Michoacan, Mexico. She has 2 children. She needs a loan of $350 to Buy Supplies such as Soda, Juice, Cookies, etc.
Crecencio Morales is a mountainous community that is home to an indigenous population of approximately 8,000. Elder members of the population still speak the Mazahua indigenous languages and weave traditional clothing.
Residents of Crecencio Morales live in poverty, depending primarily on agriculture, commerce, and the production of artisan goods for income. Most homes are made of wood and have only two rooms with dirt floors. Families cook their meals on wood stoves, as gas and electricity are limited. Few residents have access to toilets or running water; most use outhouses and fetch water from community wells.
In Crecencio Morales, World Vision is providing families with business training; helping farmers increase agricultural production and incomes; attending to the health needs of malnourished children; increasing access to safe water through the installation of water tanks; and providing tutoring and recreational opportunities.
Maricela Yniestra Rivera is from Zitacuaro, Michoacan, Mexico. She has 2 children. She needs a loan of $350 to Buy Supplies such as Soda, Juice, Cookies, etc.
Maricela decided to invest her loan in the two different business that she has. She did invest some of the money in buying snacks to sell on the school grounds. She bought yoghurt, cereal bars, soda, and marshmallows which she cuts-up so they look like flowers. Her second business is knitting women's accessories which is a trade that she learned from her mother. She knits: belts, headbands, shirts, purses, dishtowels, shawls and pot holders.
Maricela says that her earnings have gone up since she got the loan. She is currently working with her father and sister.
Maricela is very happy that her snack sales are going well. However, she hopes to be able to get another loan to start knitting winter clothing such as gloves and scarves. She also says that at times it can be challenging coming up with new styles and keeping on top of the latest fashion styles.
Another challenge is that her young son, who is seven years old, will have surgery to remove a hernia from his testicle within the next month. This process will keep him bedridden for a couple of months and make it difficult for Maricela to do much work outside of her home.
She is very grateful for your support. Please pray for her son.s surgery.
Thank you for supporting Maricela and World Vision Micro!
Maricela’s business earnings have gone up since she received this loan. She continues to work with her sister and elderly father while caring for her son.
This loan enabled her to buy supplies for her business that she would have otherwise not been able to purchase. She says that it also helps with schools and medical costs.
Maricela hopes to one day have her own store so that she is able to live it as inheritance for her children. She says that her daughters like to knit and look forward to carrying on the family business. Her other dreams are to educate good children for her community and country, have her own home, and to better her own personal development.
Maricela has repaid her loan in full. These loan funds are now available to help another worthy entrepreneur in her community. Thank you for supporting Maricela and World Vision Micro!
