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Rowena F

Rowena is from Philippines. She has 2 children. She needs a loan of $225 to buy additional merchandise.

other entrepreneurs here Philippines


Rowena is from Philippines. She has 2 children. She needs a loan of $225 to buy additional merchandise.

  • Top Goals To buy additional merchandise
  • Children Helped 2

Rowena's Story

Rowena Flores is a 34 year old mother of two who operates a Sari-sari store (a small in-home convenience store) in Hilongos, Leyte in the Omega district of the Philippines. Rowena has felt blessed to be able to earn money from her in-home store , but realizes that to compete well with others she needs to have more stock on her shelves.

A loan from World Vision will enable Rowena to buy canned and snack foods, candies, toiletries, sugar and coffee. Her goal is to someday increase the size of her store and make it appear like a mini-grocery. The extra income will be used to provide for the family’s daily consumption, education for Gladys May (13) and Lloyd Vincent (11) and to save for reinvestment in her business.

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Industry Info

Retail is a quick and scalable way to begin earning a profit. Many entrepreneurs begin with stalls at markets or even at home and need a loan to expand or increase their inventory. Others may be ready to open a small store. Goods purchased from loan funds range from clothing, grocery or sundry items to jewelry, candy, perfume or health and beauty supplies. Loans in the commerce sector account for around 33% of our loans.

Rowena's Community

The community of Omega, located in the Southern Leyte province of the Philippines, is home to a large population of farmers and fishermen. On average, 11 of the Philippines’ approximately 24 annual typhoons affect this area. Along with poor farming and fishing practices, this contributes to the depletion of natural resources, which affects economic prosperity. Farmers mainly grow rice, coconut, and sugar cane. Fruit and vegetable production is limited, and many families struggle to find sufficient nutrients.

Nearly 50 percent of the area’s residents live in poverty. As a result of economic struggles, many children drop out of school and seek work in places such as the sugar cane fields or urban areas. These children often face exploitation and abuse.

In Omega, World Vision is helping community members create a more sustainable future by providing training in livestock raising and fertilizer production, distributing small loans, and developing businesses. We are also educating families about child rights and operating children’s associations.

Rowena's Mid Term Update May 23, 2012

Thank you for supporting a small business loan for Rowena Flores to expand her food and grocery business where she runs a sari-sari store. After receiving the loan from World Vision, she invested the $225 to buy additional merchandise.

Rowena has been repaying her loan on time with her new profits. She makes weekly payments of $11. In addition to repaying her loan, Rowena is using the additional income to pay school fees, purchase food for the family, and expand the current business. Rowena's 2 children continue to study in school.

Thank you for supporting Rowena and World Vision Micro!

Rowena's Final Update August 01, 2012


Thank you for supporting the small loan for Rowena Flores to improve her food and grocery business. She invested her loan of $225 to buy additional merchandise.

Rowena has now repaid her loan in full. In addition to repaying her loan, Rowena has used her additional income to pay school fees, purchase food for the family and expand her business further.

Rowena's two children continue to study in school.

The loan Rowena received helped her grow her business and the profits she is earning create lasting improvements in her life. In the future Rowena hopes to repair or expand their home.

Thank you for your support of Rowena and World Vision Micro. These funds are now being recycled to support another eager entrepreneur in the same community.

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1 Donors

  • Anna
    March 14, 2012
    Contributed to 0 other loans
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