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Martha L

Martha is from Mexico. She has 3 children. She needs a loan of $250 to stock up her grocery store.

Commerce
Community:
Najhe
Country:
Mexico
other entrepreneurs here Mexico

Summary

Martha is from Mexico. She has 3 children. She needs a loan of $250 to stock up her grocery store.

  • Top Goals To stock up her grocery store
  • Children Helped 3

Martha's Story

Martha opened up her own grocery store two years ago, and now she needs a loan from World Vision to help her stock it up. She needs to buy merchandise like canned food, coffee, milk, bread, soda, eggs, and sugar.

Martha is going through a rough patch right now. Recently, she had to go to Mexico City to work because the store was not making enough income to meet her family's basic needs. As a result, the store went bankrupt, but Martha would like to start it up again.

Her new business plan is to invest in more merchandise and add candies to the goods that she sells. Martha's goals are to reestablish her store and regain her former customers. Once her store begins to generate more income, she hopes to buy a new refrigerator and a counter.

Martha and her husband, Armanda, have three children to support. Martha will use her additional income to help her husband with household expenses and pay for her children's education.

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Industry Info

Retail is a quick and scalable way to begin earning a profit. Many entrepreneurs begin with stalls at markets or even at home and need a loan to expand or increase their inventory. Others may be ready to open a small store. Goods purchased from loan funds range from clothing, grocery or sundry items to jewelry, candy, perfume or health and beauty supplies. Loans in the commerce sector account for around 33% of our loans.

Martha's Community

Home to a primarily ethnic Mazahua population, the community of Najhé is located in a mountainous region in northeastern Mexico State. The climate is sub-humid, but temperatures are typically cool due to the region’s high elevation. Windstorms are common during the early spring, followed by heavy rains in the summer and frost in the winter.

Women in Najhé continue to wear typical Mazahua dress, and some community members uphold traditional artisan practices, producing pottery, woodwork, and crafts made of wool. The primary economic activity is agriculture. Squash, beans, and fruit are grown for consumption, while corn is grown both to eat and to sell.

World Vision’s work in Najhé includes agricultural assistance to improve nutrition and family incomes; vocational training and tutoring sessions; and self-esteem workshops. We are also working to improve health conditions by training volunteers who can educate community members and by providing housing materials that will contribute to better living environments.

Martha's Mid Term Update July 18, 2012

Thank you for supporting a small business loan for Martha Lopez Hernandez to expand her grocery store.

After receiving the loan from World Vision, she invested the $250 to stock her grocery store.

Martha has been repaying her loan on time with her new profits. She makes weekly payments of $15.

In addition to repaying her loan, Martha is using additional income to buy supplies in bulk and expand the current business. Martha's 3 children continue to study in school.

Thank you for supporting Martha and World Vision Micro!

Martha's Final Update September 12, 2012

Martha

Thank you for supporting the small loan for Martha Lopez Hernandez to improve her food and grocery business. She invested her loan of $250 to stock up her grocery store.

Martha has now repaid her loan in full. In addition to repaying her loan, Martha has used her additional income to buy supplies in bulk and expand the current business.

Martha's 3 children continue to study in school.

The loan Martha received helped her business expand, and the profits she is earning create lasting improvements in her life. In the future, Martha hopes to expand the current business and take out another loan.

Martha just had a baby, and the new profits she made from her loan helped her afford her hospital bills. She says that she would not have been able to afford this health care without the loan.

Martha has repaid her loan in full, 100%. These loan funds are now available to help another worthy entrepreneur in her community. Thank you for supporting Martha and World Vision Micro!

Total Amount
$250

Amount raised

$250
$250
100%

Help Martha

3 Donors

  • Amanda
    May 20, 2012
    Contributed to 6 other loans
  • Suzanne
    May 21, 2012
    Contributed to 1 other loans
  • Dallas
    May 23, 2012
    Contributed to 0 other loans

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