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Emily C

Emily is from Kenya. She has 2 children. She needs a loan of $125 to purchase additional stock for her shop.

other entrepreneurs here Kenya


Emily is from Kenya. She has 2 children. She needs a loan of $125 to purchase additional stock for her shop.

  • Top Goals To purchase additional stock for her shop
  • Children Helped 2
  • Number of Employees 1

Emily's Story

Emily is a resident of Kabartonjo, Kenya. In order to provide a living for her family, she runs a retail shop in her community. Her greatest challenge right now is that she does not have enough capital to stock her shelves with enough items, so customers tend to shy off when they see how little she has to offer.

With a loan from World Vision Emily will be able to purchase enough goods with which she can stock her shop. This will help draw more customers into the store and increase her sales. Emily dreams of expanding her business from her small shop to opening a wholesale store in her community.

With the additional income she will bring in from her increased sales, Emily will be able to support her family’s basic needs, including their daily food consumption and paying for her two children’s educational expenses.

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Industry Info

In areas where the poor live alongside the more affluent, businesses in the service sector can be very successful. Services include flower cultivation, tailoring/sewing, transportation, repair work, beauty salons and barber shops, and restaurants. Loans are needed to begin, expand, or sustain business with tools and supplies. Loans given to entrepreneurs in the service sector account for around 7% of our loans.

Emily's Community

Kabarnet is located in Baringo District in the Rift Valley Province of Kenya. It is characterized by uninhabitable desert and fertile farmland, flat arid plains and steep slopes. Rural Kenyans generally live with their extended family in a cluster of huts, which provides shelter and symbolizes the closeness of the people living there. Family members typically share work responsibilities and resources as they support themselves through farming.

Children are considered a valuable resource in Kenya. A large family means more hands to help on the farm and ensures parents will be taken care of in their old age. Education is provided by the Kenyan government for children up to age 8, however, nearly 1.7 million children do not attend school because of failing economic and social systems.

With a population nearing 75,000 and 20 percent being children under 5, access to health services is limited in Kabarnet. According to the World Health Organization, the leading causes of death among children younger than 5 are pneumonia, diarrheal diseases, HIV and AIDS, and malaria. Efforts are being made to strengthen the capacity of health workers and services. To receive care, people must travel, usually on foot, at least nine miles to the nearest health center.

In Kabarnet, World Vision also focuses on education, immunizations, HIV and AIDS prevention education, food security, and sanitation.

Emily's Mid Term Update January 08, 2012

Emily Cherono used her loan to restock the shelves of her store. By adding merchandise she is meeting her customers' needs and making a profit. Emily is making her loan payments on time.

Emily's Final Update April 01, 2012

Thank you for supporting the small business loan for Emily Cherono to improve her clothing, food and retail business. She invested her loan of $125 to purchase additional stock for her shop.

Emily has now repaid her loan in full. In addition to repaying her loan, Emily has used her additional income to pay school fees, pay for transportation, and expand the current business. Emily's 2 children continue to study in school.

The loan Emily received helped her business expand, and the profits she is now earning create lasting improvements in her life. In the future, Emily hopes to send her children to school, expand her current business, and take out another loan.

Thank you for your support of Emily and World Vision Micro. These funds are now being recycled to support another eager entrepreneur in the same community.

Emily has repaid her loan in full, 100%. These loan funds are now available to help another worthy entrepreneur in her community. Thank you for supporting Emily and World Vision Micro!

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1 Donors

  • Kevin
    October 16, 2011
    Contributed to 10 other loans
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