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Juana is from Mexico. She has 8 children. She needs a loan of $1,125 to purchase goods for the grocery store.
Juana is from Yondese del Cedro community. She is 47 years old and she is married. She has been married almost 32 years and lives with her husband and they have 8 children. Four of them are married, two of the others work and the last two study
She is a housewife and she attends the grocery store, where she sells all kind of things, sodas, bread, potatoes, cookies and more things. She wants to expand their store and sell more things in their new space.
The problem is that Juana's store is on a hill and some suppliers are not able to reach it. The road influences so much, because any kind of vehicle cannot go up the road.
A loan from World Vision will be help her because she can stock the store with things that she does not have, due to the suppliers that cannot reach it and she has to get the goods in other place store.
Juana's goal is to expand her store and to sell shoes, hats and other things that people go out of the community to get.
Juana hopes to pay for daily needs of the family and the children's school. She also hopes to save money for future.
Retail is a quick and scalable way to begin earning a profit. Many entrepreneurs begin with stalls at markets or even at home and need a loan to expand or increase their inventory. Others may be ready to open a small store. Goods purchased from loan funds range from clothing, grocery or sundry items to jewelry, candy, perfume or health and beauty supplies. Loans in the commerce sector account for around 33% of our loans.
Home to a primarily ethnic Mazahua population, the community of Najhé is located in a mountainous region in northeastern Mexico State. The climate is sub-humid, but temperatures are typically cool due to the region’s high elevation. Windstorms are common during the early spring, followed by heavy rains in the summer and frost in the winter.
Women in Najhé continue to wear typical Mazahua dress, and some community members uphold traditional artisan practices, producing pottery, woodwork, and crafts made of wool. The primary economic activity is agriculture. Squash, beans, and fruit are grown for consumption, while corn is grown both to eat and to sell.
World Vision’s work in Najhé includes agricultural assistance to improve nutrition and family incomes; vocational training and tutoring sessions; and self-esteem workshops. We are also working to improve health conditions by training volunteers who can educate community members and by providing housing materials that will contribute to better living environments.
Mrs. Juana invested part of the funds from the loan into her store, and she used the other portion to purchase sheep. She feels confident that her decision will help both of her businesses to grow.
She says, "My livestock business improved considerably. I purchased female sheep to breed and have more animals now."
Mrs. Juana is very responsible and has always paid her loan payments punctually. She thanks God that she is right on schedule with her commitment.
There have been some challenges with her grocery store, though, since supply trucks have a hard time getting to her location because of the rough road conditions in the area.
She reported that the loan has been really helpful, that she's very happy with the results, and she asked to say, “I want to thank you for your support."
Thank you for supporting Mrs. Juana and World Vision Micro!
Mrs. Juana says that her store is doing well. The roads still need to be fixed, so she continues struggling with the problem of supply trucks that can't get to her location because of the bad roads.
According to Mrs. Juana, her life is improving because her sheep sales are better. She uses the money she makes from the sale of livestock and the profits from the grocery store to cover household expenses and to have a little left over.
Mrs. Juana has been right on schedule with her loan payments, and always paid punctually because she'd made a commitment and didn't want to let anybody down.
She says, "Thank you for the support and for remembering that there are people who need a business in order to live a better life."
Mrs. Juana has repaid her loan in full. These loan funds are now available to help another worthy entrepreneur in her community. Thank you for supporting Mrs. Juana and World Vision Micro!