Your gift to help a hardworking entrepreneur will double in impact thanks to a generous World Vision partner.
Crescenciana is from Mexico. She needs a loan of $400 to buy more animal feed to sell and chicks to raise .
Crescenciana, called Cresce, sells animal food and raises chickens in Curungueo Michoacan, Mexico.
She and her husband, Adan, worked in an animal food store for five years before deciding to start their own business. They sell food for livestock, chicken, dogs, and cats, as well as wholesale maize. Their business has gone so well they decided to also start selling chickens and roosters.
A loan from World Vision will help her buy different types of food to sell and buy chicks to raise and sell. Her increased stock will help boost her sales and attract more customers.
She plans to continue reinvesting in her business. Right now, she rents the space for her business, but she wants to have her own store and stop spending large amounts on rent.
Cresce, 30, and her husband do not yet have children, because they dream of having their own home before starting a family. Her main goal with her increased income is to make this dream come true.
Retail is a quick and scalable way to begin earning a profit. Many entrepreneurs begin with stalls at markets or even at home and need a loan to expand or increase their inventory. Others may be ready to open a small store. Goods purchased from loan funds range from clothing, grocery or sundry items to jewelry, candy, perfume or health and beauty supplies. Loans in the commerce sector account for around 33% of our loans.
Crecencio Morales is a mountainous community that is home to an indigenous population of approximately 8,000. Elder members of the population still speak the Mazahua indigenous languages and weave traditional clothing.
Residents of Crecencio Morales live in poverty, depending primarily on agriculture, commerce, and the production of artisan goods for income. Most homes are made of wood and have only two rooms with dirt floors. Families cook their meals on wood stoves, as gas and electricity are limited. Few residents have access to toilets or running water; most use outhouses and fetch water from community wells.
In Crecencio Morales, World Vision is providing families with business training; helping farmers increase agricultural production and incomes; attending to the health needs of malnourished children; increasing access to safe water through the installation of water tanks; and providing tutoring and recreational opportunities.
Thank you for supporting the small loan for Crescenciana Rivera Clemente to improve her animal food and poultry business. She invested her loan of $400 to buy more animal feed to sell and chicks to raise.
Crescenciana has now repaid her loan in full. She used her additional income to buy supplies in bulk.
The profits she is earning create lasting improvements in her life. In the future Crescenciana hopes to take out another loan expand her business, and start a new one selling barbecue tacos when her children are of school age.
Thank you for your support of Crescenciana and World Vision Micro. These funds are now being recycled to support another deserving entrepreneur in the same community.