Your gift to help a hardworking entrepreneur will double in impact thanks to a generous World Vision partner.
Rosario is from Mexico. She needs a loan of $400 to buy ingredients and material to keep preparing snacks, including a metal hot plate for baking tortillas.
Rosario, called Rosy, has been selling typical Mexican snacks for the past four years in Colonia Nueva Michoacan, Mexico. Her customers enjoy handmade tacos dorados, enchiladas, pambazos (a type of sandwich), tortas, and more. On the weekends, she sells pozole – a traditional soup – from right in front of her house.
A loan from World Vision will help her buy a new large hot plate on which to bake tortillas. The one she owns is in bad condition, and she wants to give her customers a good impression of her business. She also will buy the ingredients she uses most, including chilies, sour cream, avocado, cheese, radishes, onions.
Improving her business will help Rosy increase her income. She hopes to attract new people to her stand and eventually buy plastic furniture so her customers can sit and enjoy their food.
Rosy’s business helps her provide for her family, which includes two children. "Though the income is not too much, I am able to help my husband, which is the greatest satisfaction,” she said.
She will use her increased income to ensure her children receive a good education.
Retail is a quick and scalable way to begin earning a profit. Many entrepreneurs begin with stalls at markets or even at home and need a loan to expand or increase their inventory. Others may be ready to open a small store. Goods purchased from loan funds range from clothing, grocery or sundry items to jewelry, candy, perfume or health and beauty supplies. Loans in the commerce sector account for around 33% of our loans.
Crecencio Morales is a mountainous community that is home to an indigenous population of approximately 8,000. Elder members of the population still speak the Mazahua indigenous languages and weave traditional clothing.
Residents of Crecencio Morales live in poverty, depending primarily on agriculture, commerce, and the production of artisan goods for income. Most homes are made of wood and have only two rooms with dirt floors. Families cook their meals on wood stoves, as gas and electricity are limited. Few residents have access to toilets or running water; most use outhouses and fetch water from community wells.
In Crecencio Morales, World Vision is providing families with business training; helping farmers increase agricultural production and incomes; attending to the health needs of malnourished children; increasing access to safe water through the installation of water tanks; and providing tutoring and recreational opportunities.
Thank you for supporting a small business loan for Rosario Salguero Trinidad to expand her food and services business where she sells snacks. After receiving the loan from World Vision, she invested the $400 to buy ingredients and materials to keep preparing snacks, including a metal hot plate for baking fresh tortillas.
Rosario has been repaying her loan on time with her new profits. She makes weekly payments of $16 .
In addition to repaying her loan, Rosario is using the additional income to economically buy supplies in bulk and also expand the current business. Rosario's 2 children continue to study in school.
Rosario is very grateful for the loan because it is allowing her to sell a greater quantity and variety of goods to her community.
Thank you for supporting Rosario and World Vision Micro!
Thank you for supporting the small loan for Rosario Salguero Trinidad to improve her food and services business. She invested her loan of $400 to buy ingredients and materials like a metal hot plate for baking tortillas.
Rosario has now repaid her loan in full. In addition to repaying her loan, Rosario has used her additional income to buy supplies in bulk and expand the current business.
Rosario's 2 children continue to study in school.
The loan Rosario received helped her business expand, and the profits she is earning create lasting improvements in her life. In the future, Rosario hopes to expand the current business and take out another loan.
Rosario says that she is very happy because she is now able to sell Mexican fritters (fried sweet dough) and atole, a hot corn-based drink, on the weekends, which attracts more customers.
Rosario has repaid her loan in full, 100%. These loan funds are now available to help another worthy entrepreneur in her community. Thank you for supporting Rosario and World Vision Micro!