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Hermelinda is from Mexico. She needs a loan of $400 to buy soap, dairy products, sodas, sugar, bread, milk, eggs, and more products to enlarge her stock.
Hermelinda is from Mexico. She needs a loan of $400 to buy soap, dairy products, sodas, sugar, bread, milk, eggs, and more products to enlarge her stock.
Hermelinda is forty-six years old and married with three children: Gilberto, Estela and Aaron. She owns a grocery store and she wants to invest in her business by buying more merchandise.
With a loan from World Vision Hermelinda will be able to buy soap, dairy products, sodas, sugar, bread, milk, eggs, and more products to enlarge her stock and offer a better service to her clients. The profits will be invested in her children's education, as she thinks it is the perfect way for them to have a better future.
Hermelinda's current establishment is a small place that belongs to stores of the government. In the future, she hopes to get her own place with the appropriate lighting: "a good place to attract more customers," she said.
Retail is a quick and scalable way to begin earning a profit. Many entrepreneurs begin with stalls at markets or even at home and need a loan to expand or increase their inventory. Others may be ready to open a small store. Goods purchased from loan funds range from clothing, grocery or sundry items to jewelry, candy, perfume or health and beauty supplies. Loans in the commerce sector account for around 33% of our loans.
Home to a primarily ethnic Mazahua population, the community of Najhé is located in a mountainous region in northeastern Mexico State. The climate is sub-humid, but temperatures are typically cool due to the region’s high elevation. Windstorms are common during the early spring, followed by heavy rains in the summer and frost in the winter.
Women in Najhé continue to wear typical Mazahua dress, and some community members uphold traditional artisan practices, producing pottery, woodwork, and crafts made of wool. The primary economic activity is agriculture. Squash, beans, and fruit are grown for consumption, while corn is grown both to eat and to sell.
World Vision’s work in Najhé includes agricultural assistance to improve nutrition and family incomes; vocational training and tutoring sessions; and self-esteem workshops. We are also working to improve health conditions by training volunteers who can educate community members and by providing housing materials that will contribute to better living environments.
Thank you for supporting a small business loan for Hermelinda Cristobal Gonzalez to expand her food, retail and grocery business. After receiving the loan from World Vision, she invested the $400 to buy soap, dairy products, sodas, sugar, bread, milk, eggs, and more products to enlarge her stock. Hermelinda has been repaying her loan on time with her new profits. She makes weekly payments of $23.
In addition to repaying her loan, Hermelinda is using additional income to pay school fees, purchase food for the family and expand the current business. Hermelinda's 3 children continue to study in school.
Thank you for supporting Hermelinda and World Vision Micro!
Thank you for supporting the business loan for Hermelinda Cristobal Gonzalez to improve grocery business. She invested her loan of $400 to buy soap, dairy products, sodas, sugar, bread, milk, eggs, and more products to enlarge her stock.
Hermelinda has now repaid her loan in full. In addition to repaying her loan, Hermelinda has used her income to pay her children's school fees, provide food for her family and expand her current business.
Hermelinda's three children continue to study in school.
The loan Hermelinda received helped her business expand and the profits she is earning create lasting improvements in her life.
Thank you for your support of Hermelinda and World Vision Micro. These funds are now being recycled to support another eager entrepreneur in the same community.
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