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Liliana is from Mexico. She needs a loan of $475 to buy more chicken.
Liliana is from Mexico. She needs a loan of $475 to buy more chicken.
Liliana lives in a small community in the state of Guerrero called Juchitan, meaning “place of flowers” in Nahuatl. This is the area where several native groups once got together, especially “Amuzgos” and “Mixtecos.” Agriculture is the main activity in this region, where the people grow mangos, corn and sesame.
Liliana lives in this area with her husband Flaviano, a land worker. Five years ago she began a chicken selling business when she heard from others that it was a profitable activity. She had wanted to find a way to support her husband with their household expenses and improve their living conditions. Throughout the last five years her business has done well and she credits that to the support of her husband. She always made enough to buy the essential goods.
Liliana would like to expand her business but she lacks the financial capital to invest in it. With a loan from World Vision she will be able to buy a larger quantity of chicken at once. With the additional profits she will be able to save and invest in her business as well as improve her living conditions. Though she does not have any children, she is already thinking of her future family and wants to give them the best opportunities she can.
In the future, she hopes to have her own establishment where she will be able to offer and sell more chicken and where people can identify where to find high-quality meat.
Retail is a quick and scalable way to begin earning a profit. Many entrepreneurs begin with stalls at markets or even at home and need a loan to expand or increase their inventory. Others may be ready to open a small store. Goods purchased from loan funds range from clothing, grocery or sundry items to jewelry, candy, perfume or health and beauty supplies. Loans in the commerce sector account for around 33% of our loans.
The small community of Rio Santa Catarina, which derives its name from a local river, has a mountainous terrain and warm climate. Economic opportunities in this community are diverse as a result of its close proximity to the growing city of Ometepec.
In Rio Santa Catarina, World Vision is assisting farmers with production and marketing; educating families on disaster preparedness; and working to improve education through tutoring and teacher training. We are also providing healthcare services, nutritional training, and housing assistance.
Thank you for supporting a small business loan for Liliana Lopez Herrera to expand her food and retail business. After receiving the loan from World Vision, she invested the $475 to buy more chicken. Liliana has been repaying her loan on time with her new profits. She makes weekly payments of $19.
In addition to repaying her loan, Liliana is using additional income to purchase food for the animals and buy supplies in bulk.
Thank you for supporting Liliana and World Vision Micro!
Thank you for supporting the small loan for Liliana Lopez Herrera to improve her chicken selling business. She invested her loan of $475 to buy more chicken.
Liliana has now repaid her loan in full. In addition to repaying her loan, Liliana has used her additional income to purchase food for her family and buy supplies in bulk.
The loan Liliana received helped her business expand and the profits she is earning is creating lasting improvements in her life. In the future Liliana hopes to start a new business and take out another loan.
Thank you for your support of Liliana and World Vision Micro. These funds are now being recycled to support another eager entrepreneur in the same community.
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