Irma is from Mexico. She has 4 children. She needs a loan of $1,175 to purchase groceries including eggs, soap, milk, diapers, soda, beans, fabric softener, bleach, chilies and cold cuts.
Irma Rivera Gonzalez is 55 years old and from the community of San Felipe de los Alzati located in the State of Michoacan in Mexico. She has been in the grocery business for the past 15 years and owns a store called "San Diego," which she named on behalf of her son, Diego. Irma is requesting a loan from World Vision in order to stock her store with items including: eggs, soap, milk, diapers, soda, beans, fabric softener, bleach, chilies and cold cuts. In addition, she also sells food like juices, tortilla, honey. Many tourists stop by her store on their way to the Monarch butterfly sanctuary nearby. Irma purchases her products in the wholesale food market in Zitacuaro, Michoacan.
One of Irma's challenges is that she has many local competitors in the area. There are many other stores close to Irma’s store. Irma is a single mother and has four children, only one of whom, Diego, still lives with her.
This loan will help Irma because the profits will provide a better quality of life for her son. Irma will be able to save money so that her son can go to college when he finishes high school. Her goal is to have a well stocked grocery like she once had. In the future, Irma hopes to raise poultry and sell them for additional profits.