Imelda is from Mexico. She has 5 children. She needs a loan of $675 selling different fruits and vegetables.
Mrs. Imelda, as friends and acquaintances call her, is 26 years old. She comes from Macutzio, in Michoacan State. She studied until the eighth grade and she says that she did not continue studying because she got married and her husband did not let her study.
Imelda sells tomatoes, onions, hot peppers, potatoes, apples, guavas, tangerines, oranges, bananas, etc. She started her business about 10 years ago. She started it because her parents had a stall at Toluca’s wholesale food market and she knew how the business operated. That is the reason why she decided to start selling fruits and vegetables to help her husband with the house expenses. She sells her fruits at different locations like Tuxpan, Ciudad Hidalgo, Huetamo, Zitacuaro. She buys her fruits at Mexico City’s Wholesale food market.
Mrs. Imelda is married to Mr. Ignacio, who sells fruits. They have five children: Adrian, 9, Hugo, 8, Cristal, 6, all of them are studying elementary school; Salvador, 5, is in pre-school and Abril, 2.
Imelda says: “Right now, we don’t have big problems. The only issue that worries me is my children’s education, since it is very expensive to send them to school; 3 are in elementary school and 1 in pre-school. But I trust God and they will finish their studies, I don't want them to stop and leave school”.
A loan from World Vision will benefit her because this will give her a better fruits assortment, which would generate more money for her children’s education.
Mrs. Imelda’s goal for her fruits stand is to visit other locations where they are not well known, in order to sell her fruits.
In the future she says that she would like to sell where there is no market, so that people wouldn’t have to go to other locations to buy fruits and vegetables and it such way they would have them at hand.